Crowdsourcing

With the arrival of crowdsourcing services such as Indiegogo and Kickstarter, many of the boundaries you saw between your product and its fans- have instead become an opportunity to grow your products fanbase, reputation and brand while raising capital simultaneously.

Validating your product via Kickstarter has an interesting side effect that adds significant value in the early stages of growing your brands reputation. Being able to develop and refine your target market while getting a chance to ask them "would you buy this?" This practice is called validation (or validating your product), and gives you a boost in organic and reputable social media as well as gathering real-time, relevant and meaningful feedback.

PowerUp 3.0   Smartphone Controlled Paper Airplane by Shai Goitein — Kickstarter

Crowdsourcing sites like Kickstarter and Indiegogo are primarily meant to give small businesses and entrepreneurs an opportunity to raise the initial capital needed to get their product, service, or idea to market with just a prototype. Users and fans are able to choose from multiple levels of donation- creating a sense of personal investment and ownership of your brand.

It's always an added benefit when you can help a customer feel good when they make a purchase or investment.

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Astroturfing

What is 'Astroturfing'?

Astroturfing is the creation of a simulated Grassroots Campaign that seeks to create the impression of legitimate buzz or interest in a product, service or idea.

This differs from normal paid article writing in that the author will typically not be posting under their own name and will typically use a pseudonym- or even multiple real and fake accounts.

An example of Astroturfing

Reddit is truly 'the front page of the Internet', and is built upon the simple concept of allowing users to share links and posts, and allowing other users to vote those links and posts up OR down. Some discussions will get heated, but for the most part- Reddit is an incredibly democratic community and is allows for open debate and conversation.

At last count there were 245,443 active subcategories or 'SubReddits' including everything from World News and US Politics to Conspiracy Theories and Social Debates about everything from Capitalism vs. Socialism to the proper method for replacing toilet paper on the roll.
There is even an entire SubReddit devoted to pictures of a man named Ian sleeping, taken by Ian's roomate beginning in October of 2011. The SubReddit is quite literally titled "PicturesofIanSleeping" and at one point had nearly 9000 active subscribers.

Today Reddit is a dominant force on the Internet, but was once a startup with zero users just like everyone else. Alexis Ohanian and the other founders were clever enough to understand the importance of 'pre-populating' the worlds largest community and immediately began work creating hundreds of fake accounts and creating conversations to make Reddit appear to have a vibrant, active and engaged user base- building massive Social Proof to the first wave of visitors to the site.

Soon afterward, Reddit took over the Internet- smashing traffic records produced previously by Slashdot, Digg, The Chive and many others on the way to becoming the front page of the Internet. If not for that initial Astroturfing campaign- some say Reddit would never have become what it is today.

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Electric Cab of Austin fan video

Check out our newest project, designed to spread the message of Electric Cab of Austin and introduce our concept of an 'all-electric taxi service in austin'. This was one of our favorite projects so far.


Troublemaker Consulting Youtube Channel

Electric Taxi Service to replace Yellow Cab in Downtown Austin

If you are looking for a new way to advertise your business, company or website or simply get great cab service, then look no further than Electric Taxi Service in Downtown Austin. Gone are the days of the boring yellow cabs, they have been around forever and they are both outdated and costly. The best new way to travel in Downtown is by traveling in a green, energy efficient electric taxi in Austin. The Electric Cab of Austin is both inexpensive to travel in and is the newest and hippest way to get where you need to go.

Advertise

Not only does The Electric Taxi Service provide a great way to travel throughout Downtown Austin, but it also provides low-cost advertising for everyone. The premise is simple; the cabs are driving through Downtown Austin on a consistent basis, slap on your website, business or service information and watch your audience and customer base increase dramatically! There is no way that it cannot increase with the consistency of views your company or business will get being on one of the E-cab’s in Downtown Austin. Advertising with The Electric Taxi Service also shows a modern take on traditional advertising techniques and is viewed highly by potential consumers. Do something unique and interesting for your company, service, business or website and advertise with The Electric Taxi Service in Austin.

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